What is SEO

 What is SEO

                 You have ever wondered why some these website rank better then other then. You must known that the powerful page rank. These techniques are providing it are called SEARCH ENGINE OPTIMIZATION (S.E.O.)
"SEO is a technique which helps search engines find and rank your site higher then the millions of other site in response to a search query.seo these help you get traffic from search engines".
The seo is technique that covers all the necessary information you need to known about search engine optimization _what is it, how dose it work and differences in the ranking criteria of major search engines.

Why we use SEO tools

Complete SEO process automation is impossible, that’s for sure. Some people also think that all SEO tools are evil too. We’ve recently had a heated discussion over here if SEOs need to use tools at all.
Points to remember when using seo tools
a/ Tools lower the quality of SEO performed (as manual labor is always better than any automation);
b/ Tools might be against search engine TOS as they send automatic queries.
So I decided to come completely clear on why and how I use tools and plugins:
a/ To speed up the SEO process – machines are better and faster at collecting and processing information than we, people, so why not leave that for them?
b/ To get information in a more categorized and organized way (a good tool represents the data in a way that enables you to quickly see the most important aspects of the analysis)
c/ To get inspiration and more ideas (a new tool usually offers a new way to look at the analysis I used to perform for years by providing some additional information or spotting new patterns)

Where we use SEO

Search Engine Optimization can be somewhat of a closed book to many web site owners. Essentially, it encompasses getting your site to be ranked in the search engine’s (Google, Yahoo, Bing) organic results – the left column that appears after entering a search inquiry into your search engine.
The higher up you rank, the more traffic your site most likely will see. If you are launching a new site, make sure to implement SEO best practices during the creation of your web site. Otherwise you will need to optimize after the site has been launched.
To give you a basic idea what SEO is all about, here are some of the many things we do:
a/ Generate an in-depth SEO analysis of your current website
b/ Address tags, keywords, descriptions, titles and headings in your site
c/ Ensure your website is W3C compliant
d/ Register your website with search engines and directories
  BENEFITS OF SEO (SEARCH ENGINE OPTIMIZATION)
This is where SEO (Search Engine Optimization) comes into picture. SEO is all about empowering your websites so that search engines are able to list it prominently. SEO enables your website to rank higher in search engines , which helps your business prosper and increase your return on investment (ROI) .
The biggest benefit of SEO is that it helps you to gain an online presence for your business.
Other benefits of SEO include increasing your business benefits, sales and investment returns.
The SEO services are usually cost effective and they can be really helpful in diverting traffic from the search engines to your website.
Your business or service brand gets an online recognition if it comes up in the first pages listed by a search engine.
Recent surveys have shown that more and more people these days, take the help of search engines when they are interested to know or purchase a product or service.

Lose of SEO  

The following are all extra costs to your business as a result of having a website that appears high in the search engines.
1. SEO can increase website hosting costs
Highly ranked websites receive significantly more visitors than those which are invisible to the search engines. In our experience, increases in visitor numbers from 200% to several orders of magnitude are normal.  Large websites with lots of images / Flash / downloads may find their hosting provision needs increasing. This is normally only a problem with websites on very old host servers.
In reality cost implications are minimal and this is not a real disadvantage of SEO.
1. SEO can increase spam
Highly visible websites receive significantly more visitors, both welcome and unwelcome. This will result in a large increase in unwanted contacts such as spam and sales calls.
This adds an admin cost to the business and is a real disadvantage of SEO.
2. SEO can generate too many website leads / sales
This can be a major problem. Leads and Sales are needed, but too many can add an extra cost.
There is a cost involved in handling unwanted leads - and Cornish WebServices think this is the major disadvantage of a highly search engine optimised website.

TYPE OF SEO

There are two type of seo
Offpage seo and  On page seo

Offpage seo--->

Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings.

onpage seo-------->

On page SEO is the process of optimizing the content of your website. This includes the text, images and links on your website. Anything uploaded to your site's domain is considered on page.